List what is ready
Add your produce, quantity, and asking price in a few clear steps.
A fairer market
starts at the farm.
Sell and source fresh produce directly, with clear prices, verified origins, and dependable delivery.
Farmers Buyers Transport partners
Direct from Local Farms
Live on the marketplace
Fresh from the farm
Simple from the first listing
From harvest to buyer, without the guesswork.
Agree directly
Buyers see the farm, quality details, and price before ordering.
Move it with confidence
A transport partner carries the order while each handoff is tracked.
Every handoff, recorded.
A buyer can scan the Farm2Fork QR code and follow the produce from its farm record to collection, transport, and delivery.
Open produce tracing- HarvestedFarm details recorded
- CollectedOrder and quality checked
- In transitShipment progress updated
- DeliveredJourney ready to verify
One market, three practical roles
Built for the people who move food.
For farmers
List produce, get fair-price guidance, manage orders, and apply for financing.
For buyers
Source fresh produce with clear origin, quality, and delivery information.
For transport partners
Get nearby delivery offers at a fixed price in the mobile app, navigate to the farm, and update each delivery step.
What is Farm2Fork?
A direct, traceable market for Pakistani produce.
Farm2Fork is a Pakistani farm-to-buyer marketplace. Farmers list produce at a price they choose, buyers order from a named farm and see a delivery quote before paying, transport partners deliver the order, and every handoff is recorded on a Hyperledger Fabric ledger that a buyer can read by scanning a QR code.
It is a final year project of the University of Central Punjab and is currently in pilot. Read about the project, see how an order works, or learn what traceability does and does not prove.
Guides
Learn how fresh produce really moves.
How to buy fresh vegetables directly from farmers in Pakistan
A practical guide to buying vegetables and fruit direct from Pakistani farmers: what to check, how pricing and delivery work, and how to avoid common mistakes.
What is farm-to-fork traceability? A plain-language guide
Farm-to-fork traceability explained: what it means, why it matters for food safety and fair pricing, what gets recorded, and how buyers can use it.
How blockchain food traceability works, and what it can't do
A clear explanation of how a permissioned blockchain such as Hyperledger Fabric records food supply chain events, plus the limits every buyer should understand.
Middlemen in Pakistan's produce supply chain, explained
How fresh produce moves from farm to buyer in Pakistan, the role of commission agents and mandis, where farmers lose out, and what direct selling can change.
FAQ
Questions people ask first.
What is Farm2Fork?
Farm2Fork is a Pakistani online marketplace that connects farmers directly with buyers. Farmers list produce with their own prices, buyers order from a named farm, transport partners deliver the order, and each handoff is recorded so the produce can be traced with a QR code. It is a final year project at the University of Central Punjab.
How do I buy fresh produce on Farm2Fork?
Create a buyer account, browse listings from farmers, add items to your cart, enter your delivery location, review the quote, and pay through Safepay's hosted checkout. You can follow each order's status afterwards from the Orders view.
How do I start selling on Farm2Fork?
Choose the farmer role when you sign up and provide your CNIC, farm address and farm location on the map. After verification of your email you can create listings with the produce, quantity, unit and price you choose, and manage incoming orders from your dashboard.
What is farm-to-fork traceability?
Farm-to-fork traceability is the ability to follow a food product backwards and forwards through every stage, from the farm where it was grown to the buyer who received it. On Farm2Fork each stage creates a record, and a QR code lets a buyer view that journey.
Does blockchain guarantee that produce is high quality?
No. A blockchain ledger shows that a record was written at a certain time and has not been changed since. It cannot prove the original information was true, which is why Farm2Fork also records quality grades, farm identity and each handoff by a named participant.
Ready to sell smarter or source better?
Join a more transparent food market, built around the people doing the work.