Guides
Farm-to-table guides for Pakistan
Practical, sourced guides for buyers, farmers and anyone curious about how fresh produce moves through Pakistan: buying direct, seasonal produce, post-harvest losses, traceability and selling online.
How to buy fresh vegetables directly from farmers in Pakistan
A practical guide to buying vegetables and fruit direct from Pakistani farmers: what to check, how pricing and delivery work, and how to avoid common mistakes.
What is farm-to-fork traceability? A plain-language guide
Farm-to-fork traceability explained: what it means, why it matters for food safety and fair pricing, what gets recorded, and how buyers can use it.
How blockchain food traceability works, and what it can't do
A clear explanation of how a permissioned blockchain such as Hyperledger Fabric records food supply chain events, plus the limits every buyer should understand.
Middlemen in Pakistan's produce supply chain, explained
How fresh produce moves from farm to buyer in Pakistan, the role of commission agents and mandis, where farmers lose out, and what direct selling can change.
Post-harvest losses in Pakistan: why so much produce never reaches the plate
Pakistan loses an estimated 20% to 40% of its fruit and vegetables after harvest. Here are the causes, the crop-level figures, and the practical fixes.
Seasonal fruits and vegetables in Pakistan: a month-by-month calendar
What is in season in Pakistan, by season and month: winter vegetables, summer mangoes, autumn apples and more, with tips for choosing and buying in season.
How farmers can sell produce online in Pakistan: a practical checklist
A step-by-step checklist for farmers selling fresh produce directly to buyers online: pricing, grading, packing, delivery and building repeat customers.
How to store fresh produce after delivery so it lasts longer
Simple, practical rules for storing vegetables and fruit after they arrive: what to refrigerate, what to keep out, and how to cut waste at home.