Buy fresh produce direct from Pakistani farms

Why buy directly from the farm

• Know the source. Each order is tied to a single farm, not a pooled mandi lot.
• See the price build-up. Item total, platform fee, delivery fee and grand total are listed before you pay.
• Follow the order. Order and payment statuses stay visible in your Orders view.
• Verify the journey. Scan the QR code to see collection, transit and delivery records.

For a step-by-step walkthrough, read how to buy fresh vegetables directly from farmers in Pakistan.

How buying works

1. Create a buyer account

   Sign up with email or Google, choose your buyer type (individual, retailer, restaurant or wholesaler), enter your CNIC, and verify your email address.

2. Browse and add to cart

   Search listings, check the farm and grade, and add what you need. Items are grouped by farmer.

3. Get a quote

   Enter your delivery location in Pakistan and review the quote for each farm's order.

4. Pay and track

   Pay through Safepay's hosted checkout, then follow the order until it is delivered.

Who buys on Farm2Fork

Households can order weekly vegetables and fruit in season; restaurants and retailers can source from farms they come to know. The seasonal produce guide shows what is usually available month by month, and how to store fresh produce after delivery helps it last.

Common questions