About Farm2Fork: a fairer, more transparent produce market

The problem we are working on

Agriculture contributed about 23.5% of Pakistan's GDP in FY2025 and employs roughly 37% of the labour force, according to the Pakistan Economic Survey 2024-25. Yet small farmers often sell through chains of intermediaries and see little of the final price, while buyers cannot easily check where produce came from.

Losses make it worse. The Pakistan Economic Survey 2025-26 puts post-harvest losses of fruit and vegetables at 20% to 40%, with weak storage, sorting, packing and cold chain among the causes. Read more in post-harvest losses in Pakistan.

Our approach

• Direct marketplace: farmers list produce and set prices; buyers order from a named farm.
• Traceability: supply chain events are written to a Hyperledger Fabric ledger and surfaced as a QR journey.
• Transport: delivery partners claim and track shipments so handoffs are not guesswork.
• Financial inclusion: farmers can apply for financing reviewed by financial partners.
• AI assistance: a price and quality advisor is being developed to give farmers a fair-price signal.

Project status and what to expect

How it is built

The web app uses Next.js, the backend is a NestJS modular monolith on MongoDB, traceability uses Hyperledger Fabric with Go chaincode, the AI services run on FastAPI, and the Android app is built in Flutter. Sign-in uses Firebase Authentication, and payments use Safepay's hosted checkout so card details never reach Farm2Fork.

Learn more

Start with how it works and traceability, browse the guides, or read the FAQ. The privacy policy and terms of use describe how accounts and data are handled.

Sources

• Pakistan Economic Survey 2024-25, Agriculture chapter (Finance Division)
• Agriculture sector share rises to 23.54% of GDP in FY25 (Pakistan Revenue)
• Water scarcity and post-harvest losses pressure Pakistan's produce sector (FreshPlaza)